What are the components of a high-converting website? Do you need a website for your business? Well, the rise of technology has led to a paradigm shift in purchasing culture. As such, you should invest in a website to enhance your business’s online presence.
According to research conducted by UNCTAD, there is a substantial yearly increase in the number of consumers shifting to online shopping. These findings emphasize the need to digitize your business.
If you’re yet to establish a website, then this guide is for you. We offer 5 components of a high-converting website that will revolutionize your business.
Crucial Components of a High-Converting Website
While creating a website is necessary, you should not rush into it. It will only be useful if it can send potential consumers to your business and convert them into sales.
The website designing process requires high-level expertise. Always ensure that your website inculcates the following crucial components:
1. Landing Page
This is a standalone web page that is specially designed to receive traffic and convert it into sales. Simply put, a landing page is the gateway of your website. It can make or break your business.
As such, designing a catchy landing page is crucial if you want a high-converting website. It must strictly be optimized to improve the conversion rate.
To achieve this, the landing page should have the following crucial features:
- Catchy Headline. This is the first line that your readers encounter on landing on your website. Ensure that it is attention-grabbing, precise, and consistent with the theme of your business.
- Clean Design with No Distractions. If you want the client to click on your call-to-action button, you must convince them that they need your services. As such, you should have a focused page devoid of unnecessary content.
- Clear Images. The human brain is designed to capture and internalize images better than words. Ensure that you include clear and relatable images to trigger the interest of the potential client.
- Captivating Call-to-Action. This is the most crucial moment for your business. Whether the reader converts or not depends on how you present the call to action. It is always a brilliant idea to include catchy statements such as Download Free Guide Here or Get Free Tips to Revolutionize Your Online Business
2. Easy Navigation
Individuals who opt to shop online have a busy lifestyle and are unlikely to spend time on a disorganized website. Your potential clients should not struggle to navigate to your category and product pages.
As such, you should always ensure that you provide easy-to-access navigation menus – both on the landing page and content pages. There are two rules that you should always follow when designing the navigation buttons:
- Make Them Easy to Find. They should be in a strategic position to ensure that your clients spot them without a hassle.
- Make It Least Tedious to Access. Limit the tiers in your navigation bars (drop-down buttons). If possible, let one click send the customer to the call-to-action section.
If you build a complex and poorly organized website, you will record high bounce rates and low conversion rates.
3. Provide Testimonials
When designing your website, your readers should always be the heart of the project. Always try to convince them that you’re the right business to solve their needs.
Many individuals have taken advantage of the rise in technology to scam people. As such, the trust level among online buyers is relatively low. As a way of avoiding scammers, shoppers always look for testimonials before settling for an online shop.
Therefore, you should include a testimonial section on your website. People are more likely to buy your services when they can see evidence that they are people who have benefited from your services directly.
Always ensure that your testimonials have a genuine appeal and prove your competency, trustworthiness, efficacy, and value for money.
4. Optimize Your Website
We cannot overemphasize the importance of optimizing your website for search engines. The competition in the online space is incredibly high!
As such, you have to position your website and outshine your competitors. The primary goal of this optimization is to ensure that your content is prioritized by search engines whenever a potential client searches for the services you provide.
To optimize your site, you must ensure that:
- Your website is mobile-friendly. A majority of people browse online using their mobile phones. As such, you must ensure that the fonts, images, videos, and all other elements can comfortably be viewed using a mobile phone.
- Your website loads fast. Nobody likes a slow website. The slower your website is, the lower your conversion rates will be.
- Your Content Answers the User Intent. Whenever you write, always ensure that your content gives actionable and concrete answers to the readers.
5. Include Videos and Social Proof
Including social proofs is one of the crucial components of a high-converting website. Their inclusion builds trust and increases the chances of the potential client responding to your call of action.
If possible, we recommend that you include an explainer video. The video should be short and precise. Describes all your services and the benefits that your potential customer will get when working with you.
Components of a High-Converting Website – Wrap Up
If you want a high-converting website, there are elements you should never ignore. The website’s accessibility, speed, and general appeal determine whether your potential clients will stay or not.
As such, you should always design your website to include all the components of a high-converting website that we’ve outlined in this article. If need be, we recommend that you seek professional web designing services to get the best return on investment.