Remember when smartphones were new, expensive and exciting? Well, today, even ten-year-olds own smartphones. It has become a necessity. It feels strange to leave the house without your phone in your pocket, right? However, when you are walking on the street, and you see people staring at their phones; they are playing games, listening to music, or scrolling through a website. For website owners, this means that it is high time that your website provides a good mobile experience to its users.
In 2016, mobile internet usage surpassed computer internet usage and it has only increased in the years ever since. Of course, the distribution of website traffic for individual websites varies, and definitely, the usage of desktop and mobile differ from person to person. Still, almost half of your audience is likely to view your website through mobiles and tablets. Therefore, creating a mobile-friendly website is no longer just an option. Furthermore, if your mobile visitors are unhappy with your website, they will switch to another site, hurting your search engine rankings.
You have heard this before, but hear it again; your website needs to be mobile-friendly. We have some tips that will help you do so.
Tips to Make Your Website Mobile-Friendly
1. Make Your Website Simple
Create a simple theme and layout for your website. When deciding on a template, keep simplicity in mind. Think about why mobile users should go on your website, what information your visitors are looking for, and put that somewhere obvious and easy to find on the mobile homepage of your website. Make it as user friendly as possible. A mobile website needs to be simple, so visitors easily get the information they need.
Do not complicate your website. Try to avoid clutter and put the necessary information out there. Stick to a minimalist template that makes it easy for people to find what they are looking for. Make sure to put fewer files on each page. This is help in loading quicker.
Use the same idea to your menu button as well. You can offer a large menu on desktop screens for a multi-category website. However, limit it to the most important or most popular options on the phone. Put a small menu option in the corner to clear the space on the mobile screen.
2. Use Responsive Designs and Themes
Make your website responsive. A responsive website means that the template has been designed to scale whichever device is used to access it. This means the website would work just fine on both desktop and mobile platforms. According to most web design experts, a responsive website contains the same content and information on any device you access it from, but the site interacts with the device the same way on any platform. This helps in optimising its appearance.
A responsive design makes the website mobile-friendly without losing the information your mobile visitors can access. Additionally, responsive design is also good for SEO.
3. Make the Website Speedy
Remember how annoying it was when we had to dial-up and wait impatiently for websites to load slowly? Well, now is not that time. Everyone has faster internet speeds, so imagine why anyone would visit your website if it is still stuck in the old days of slow pace? Your audience will not wait; they will look for an alternative. According to Google’s research on mobile loading speeds, it was found that most websites take over 5 seconds to load fully.
However, some tips that can help you improve the speed of your website on mobile are:
- Use Accelerated Mobile Pages (AMP) – Googe encourages this framework to speed up your web pages on mobile.
- Compress your images and CSS – High-resolution images and CSS files are huge and take up a big chunk of space. Compressing your image file sizes will help your website load faster without negatively affecting its quality.
4. Use Standard Yet Large Fonts
Imagine trying to read tiny and heavy fonts on a small screen. Seems difficult, doesn’t it? Plus, mobile users will have to wait for the non-standard fonts to load, making your website less user-friendly. We know you wanted a particular paragraph painted in a specific colour and written in that fancy font you saw on someone’s website. But a casual and standard font will look clean and speed up the loading time. Do you really want to lose visitors just because of a cute font?
It is also best to stick with a font size of at least 14px on your web pages; however, test out to see if a bigger size will fit better.
5. Eliminate Text-Blocking Ads and Pop-ups
You don’t like pop-ups. We don’t like pop-ups. How do you expect your audience to like that? A pop-up ad blocks your content and adds load on your mobile site. Generally, users find pop-up blocks annoying, and they will not take the extra time to find the little X to cancel the pop-up. They will rather switch to another website. To create the best user experience, try not to allow ads or pop-ups that block the content.
If it is too important to ditch the ads entirely, disable them for mobile users. Additionally, adding the X button to minimise the ad or pop-up is big enough to find and select easily.
6. Keep an Option to Switch to Desktop View
Your mobile visitors might prefer to see the desktop version of your web page rather than the mobile one. So, for the consumer’s convenience, make sure to allow a way to switch to the desktop view of your website.
Give your visitors the option to choose their preference. Then, let them interact with your website the way they want to, the way it makes the most sense for them.
Also, if you make a mobile version of your website instead of a responsive one, then your visitors are most likely to opt for the desktop view.
7. Keep Testing Your Mobile Website Regularly
Having a good mobile website means constantly performing mobile testing of your website. Offer a good mobile experience by regularly opening your website on your mobile phone or tablet and browsing to see whether your website seems perfect or you need to make some changes. Also, ask your employees to look into the website with fresh eyes and see what they think.
If you have a lot of traction on your website, then chances are you are doing good. However, you can still survey people about their mobile site experience.
Keep regularly testing to knock out the small issues that can hinder the otherwise best experience for your mobile visitors. This way, you can rectify the issues sooner and update your website for the best possible mobile-friendly experience.
The world of technology is evolving every day. So, even if your website works fine today, it may not be tomorrow. Web designers and developers have started prioritising mobile users in recent years. However, you cannot forget mobile visitors if you start a website in 2022. So, keep testing and regularly tweaking wherever necessary. Prioritise your mobile visitors, and you will have a fine working mobile-friendly website, and your mobile users will be happy too.